So what has Cobra Group got to do with the situation in Sierra Leone? This would be the question that comes up in the minds of those who see Cobra as just another direct marketing company. But the truth is indeed much different. Sierra Leone has been affected by a decade of conflict, the company [...]
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So what happens when Cobra leaders interact? Lots of things naturally, they are part of a company that has been leading the way in the world’s direct marketing sector. One of the reasons they have remained at the front of this industry is the exchange of ideas between these leaders. The ideas that they share [...]
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The Cobra Group has succeeded in the direct sales and marketing world with the ongoing preparation and perseverance of its members. Any obstacle faced by the company in this arena, is faced with a positive attitude which has always helped the Cobra team to maintain its position among the top direct sales and marketing companies. [...]
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The Cobra Group continues to succeed through a set of excellent leaders guiding their teams in the field of direct sales and marketing. The company operates in markets as diverse as Indonesia, Spain, Portugal and Italy to name just a few. All these are guided by a team of extraordinary leaders. These leaders across the [...]
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It all began from a flat in Paddington, for The Cobra Group, in UK. Yes, it was in a flat in Paddington that Chris Niarchos set up UK’s first Cobra Marketing Company. It was from there that things took off, consequently spreading to other countries across the globe. Of course there were challenges that came [...]
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Human Commercial™ – it’s a unique methodology that The Cobra Group has developed over the years for carrying out its marketing endeavours. The company has always taken pride in its personal interaction with its customers. Such an interaction gives the company representatives an opportunity to form an understanding of the customers’ needs and requirements and [...]
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The sports industry, with its immense marketing potential, is a relatively new venture for The Cobra Group. Working out innovative strategies as usual, Cobra provides sales and promotional activities on behalf of leading sports teams and clubs and also makes possible creative interaction with customers and fans in places thronged by sports enthusiasts, like stadiums, [...]
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Among the many products that Cobra Group brings to your doorstep are some that help ensure the safety and security of your home and family. Home security is an area that The Cobra Group takes particular interest in through its work in the Home Security sector. The company believes that the welfare and safety of [...]
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There is a specialised energy acquisition arm under the Cobra Group which has been functioning very effectively for more than a decade now. After governments all over took to deregulating the utilities sector, Cobra set out to make the most of the competitive market place. The Company has been working out brilliant strategies for utilities [...]
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In the Consumer Products industry, the Cobra Group has earned for itself as good a reputation as it has in other sectors. In fact, the Consumer Products division is the oldest division of the Cobra Group. The focus is on promoting a wide range of consumer goods like stationery, clothing, electronics, toys, gift-ware etc. to [...]
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