A few months ago Cobra Group UK attended premiership football star Rio Ferdinand’s ‘Live The Dream’ Foundation dinner. Rio Ferdinand had launched the Foundation to provide education, training and employment opportunities for young people to achieve and fulfil their ambitions in the field of sport, the arts and cultural activity. The event, hosted by Gavin [...]
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‘Cobra Group PLC UK is international’; the headline may seem paradoxical, but the company is certainly global in the way it interacts with the direct marketing industry on an international scale. Though operating within the UK and catering to UK based clients and consumers, the company functions in tandem with its worldwide associates. This helps [...]
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Thursday Island is where Cobra Group’s team made an entry for its clients in the Pay TV sector. The topical island is situated 40kms away from the Australian mainland and has a population of just 3500. The team was highly motivated and managed remarkable results. They created considerable interests through their professional style of delivering [...]
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The Cobra Group continues to succeed through a set of excellent leaders guiding their teams in the field of direct sales and marketing. The company operates in markets as diverse as Indonesia, Spain, Portugal and Italy to name just a few. All these are guided by a team of extraordinary leaders. These leaders across the [...]
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It all began from a flat in Paddington, for The Cobra Group, in UK. Yes, it was in a flat in Paddington that Chris Niarchos set up UK’s first Cobra Marketing Company. It was from there that things took off, consequently spreading to other countries across the globe. Of course there were challenges that came [...]
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Four thousand new customers per week – these are the numbers that the Cobra Group has been pulling in for insurance companies in the U.K. In fact this achievement, by Cobra’s insurance channel, is no less than a record in direct marketing. And Cobra has been maintaining this record in a consistent manner. The financial [...]
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Cobra Group has taken a leap forward by going in for automation of its offices throughout UK and Ireland, by entering into a successful deal with Kodak. Cobra was spending big amounts annually on couriers and had to employ people for handling and dispatching large volumes of paperwork. There have been many other technical issues [...]
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The Australian Administration Academy launched the first of many workshops to centralise systems and training with a view to best business practice. The first initiative was to renew the Product Division’s by understanding the tools available to them. Working in congruence with Accounts Direct and the Pro-Sales Direct staff, Owners and Administrators were invited to [...]
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